Natalia Berezovskaya: The greater opportunity for investment, the higher the risk
28 April 17Natalia Berezovskaya: The greater opportunity for investment, the higher the risk
"The feeling that appears between the investor and the startup should resemble falling in love", believes Natalia Berezovskaya, CEO at D2N8 Ventures and the co-founder of UAngel.
At the InnoTech 2017 forum, Natalia was the speaker of the conference. After the presentation, we had an interview with her discussing investing in startup projects and the future of Ukrainian venture funds.
Interviewer – Yanina Volovyk (Smile-Expo)
Speaker – Natalia Berezovskaya
Y. V.: Investing in a startup: risk or opportunity?
N. B.: The thing is that risk and opportunity are two sides of the same coin. Of course, it is always a huge risk, but it is an opportunity as well. The greater it is, the higher the risk. Therefore, these two concepts go hand-in-hand.
Y. V.: What are the main criteria for an investor for choosing a startup?
N. B.: You can find a lot of information about this. There is even a certain criteria ranking that investors take into consideration. I believe that all rational components are important, including market, business plan and team’s qualification and experience. The feeling that appears between the investor and the startup should resemble falling in love. It must happen. In my opinion, love and spark are the most important things.
Y. V.: How do you envision the development of venture funds in Ukraine?
N. B.: There is an opinion that startups come to the place where money is, not vice versa. Why did the Silicon Valley blossom? Because best minds come to the place where they can get best financing. According to electronic declarations provided by our deputies, we all can claim that Ukraine has money. Therefore, the future of venture funds in Ukraine is promising. All that is left to do is to motivate them to invest in innovative companies and help them develop.
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